About Me

Behind the Work

My passion is to bring ideas to life across every screen and platform - bridging creativity and execution as an integrated producer, project manager, designer, and content creator. From large-scale campaigns to fast-turn social, I’ve worked with some of the world’s most recognized brands to deliver campaigns that connects and performs.

Commercials & Spots

BeetleMax - The Way It Shouldn't Be

Worked alongside our senior producer from pre-pro through final delivery—participating in casting calls, reviewing director treatments, and supporting location scouting. I also led the development and execution of the social content that extended the campaign online (click the “Social Content” tab to see more about this).

DoorDash Super Bowl 2023

Contributed to casting and oversaw all music and stock licensing for this Super Bowl commercial. Worked closely with legal and editorial teams to ensure smooth delivery under tight, high-stakes timelines.

AXE - Goat Mall

Partnered with our edit house to develop and refine the visual effects, which played a key role in the humor and energy of the spot. I was hands-on throughout post to ensure the VFX delivered the surreal, eye-catching feel we were going for.

AXE - Fit Check

I led the animatic process for this spot, working closely with the creative team to build out timing, tone, and pacing ahead of production. The animatic served as a visual blueprint that helped align all stakeholders early on.

Social Content

CarMax - BeetleMax Teaser

Produced a series of short-form social assets for CarMax, designed to drive attention to the main award-winning commercial

Emily Zugay x AXE Limited Edition Can

One meme redesign from TikTok legend Emily Zugay turned into the most hilariously average Axe can ever made — and the internet couldn’t get enough.
Learn how this campaign came to life and drove over 10k new followers to the AXE account: BuzzFeed.com/axe-viral

Miracle Gro - Dirt Nerd

Worked with an edit house to create social cutdowns for the Martha Stewart campaign, highlighting her love of dirt.
I also produced a nationwide “radio” session, collaborating closely with Martha’s team to record her voice for a VO that ran across music streaming platforms with ad placements.

Welcome to the AXE Aura Farm

Ever wonder where AXE cans come from?
This social shoot pushed the AXE account into new creative territory - elevating production value, exploring new locations, and incorporating fresh, teen-focused humor.
The campaign generated over 400,000 views and resulted in more than 7,000 followers gained.

AXE - Pete Davidson Takeover

Collaborated with the creative team to develop a series of skits for Pete’s takeover of AXE’s Instagram, where he addressed and answered fan-submitted questions.